I am a senior marketing and communications executive and a Prosci-certified change manager dedicated to helping organizations navigate transformation and achieve sustainable growth. My approach is built on a core belief: in today's dynamic environment, successful change cannot be achieved through isolated tactics. It requires the integrated application of strategic marketing, deliberate communications, and purposeful brand management.
With experience across nonprofit, B2C, B2B, and public sectors, I leverage data-driven insights to develop strategies that are not only creative but anchored in business objectives and human behavior. I specialize in aligning these disciplines to build resilient brands, engage critical stakeholders, and guide teams through complex transitions—turning strategic vision into operational reality and measurable value.
As a consultant & professional, my approach is structured around four interconnected pillars that form the foundation for effective change & results:
Applying structured frameworks (like Prosci) to guide people through transition, minimize disruption, and secure adoption. | Increased project ROI, higher user adoption rates, reduced resistance, and sustained behavioral change.
Crafting compelling narratives for internal and external audiences to align stakeholders, foster culture, and manage reputation. | An engaged and informed workforce, strong employer brand, clear external messaging, and effective crisis navigation.
Using customer insights and analytics to drive acquisition, retention, and experience across digital and traditional channels. | Optimized marketing spend, increased market share, personalized customer journeys, and proven revenue growth.
Defining and stewarding brand identity, positioning, and equity to build trust and differentiate in the marketplace. | A cohesive and resonant brand story, increased brand affinity, and a clear employee value proposition that attracts top talent.
I believe powerful strategies start with a deep understanding of people—whether they are customers, employees, or partners. My process involves:
1. Audience Segmentation & Insight: Utilizing first-party data and research to map stakeholder landscapes and understand motivations.
2. Integrated Strategy Development: Weaving together change plans, communication cadences, marketing campaigns, and brand messaging into one cohesive blueprint.
3. Execution with Operational Clarity: Implementing with disciplined project management and frameworks like RACI to ensure team accountability and agility.
4. Measurement & Adaptation: Defining success with clear KPIs and using data as actionable feedback to refine our approach continuously.
Organizations face relentless pressure from digital transformation, evolving employee expectations, and disruptive competition. In this climate:
I help leaders bridge these gaps. For example, for one large-scale enterprise, I was brought in to create an employer brand and employee value proposition from the ground up—a role that inherently required fusing strategic communications, internal marketing, and change leadership to engage over 43,000 employees.
Industry peers recognize my work, and I contribute to the broader conversation on effective leadership. I serve on the Ragan Communications Advisory Board, helping to shape industry discourse on strategic communications and change management. My insights on using data to shape strategy and drive employee engagement have been featured in leading industry publications.
I have been honored with awards, including the Titan 100 recognition, the Communications Award of Excellence, and multiple Addy and Parthenon Awards for campaign excellence.
CHIEF COMMUNICATIONS OFFICER | VICE PRESIDENT OF MARKETING | INTERIM AND FACTIONAL CHIEF MARKETING OFFICER | OPERATIONS | CONSULTANT |CORPORATE SOCIAL RESPONSIBILITY |CHANGE MANAGER
Everything needed to inspire results and growth
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